Twitter Heart

A captivating data sculpture illuminates the realtime pulse of Twitter.

Client
Twitter

Collaborators
Wood & Silver

Services
Data Analytics
Data Visualization
Fabrication & Install

Twitter commissioned Sosolimited to design a series of artistic data visualizations to celebrate the rebranding of their like button. We created a heart-shaped sculpture and animated projections that respond to Twitter activity in real time, giving the online conversation a captivating physical presence.

The first piece was a data driven light sculpture for the Consumer Electronics Show. An eight foot tall heart, made of illuminated translucent rods, beats to the pulse of selected passions on Twitter. The more people are talking about a passion, the faster the heart beats. Visitors can select from a set of topics using a tablet based interface.

The second piece was a graphical visualization, shown on screens and projected at events around the world. A collection of particles representing Twitter users comes together to form a heart that beats to the pulse of the conversation.  

Both of the pieces were installed at Twitter HQ in San Francisco, and quickly became selfie hot spots.   

The sculpture married art and data to celebrated Twitter's story.
The pulsing of the sculpture reveals the activity level of the conversation on Twitter.
Visitors select from eight topics to see the pulse of the conversation on Twitter.
The sculpture became a centerpiece for special events.
The sculpture is illuminated with sparkling animations of color.
An EKG-like readout shows the ebb and flow of the conversation over time.
A projected version of the heart was displayed at Twitter events around the world.
Colorful animations revealed the pulse of the conversation on Twitter.
The sculpture quickly became a selfie hotspot.
Press & Accolades
The heart . . . is a universal symbol that resonates across languages, cultures, and time zones.
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