The lab
The Lab @ SOSO is our dedicated innovation space where we experiment with emerging technologies and create prototypes that push the boundaries of what's possible in experiential design.
Concept

COLLABORATION, DESIGN THINKING, MULTIDISCIPLINARY
The Collaboration Stack
A conceptual framework for collaboration
In collaboration with Swissnex, we developed a new conceptual framework addressing the challenge of resource sharing in issue-centric collaborations. The Collaboration Stack drew inspiration from cutting-edge collaborative models and institutions, imagining how new edge spaces can emerge to recombine disciplines, ideas, and geographies in order to spark epiphanies and solutions.

Experiment

AI, REAL-TIME, COLLABORATION
Collateral
Real-time AI for group conversations
As part of our ongoing exploration of AI in support of collaboration & connection, we built a prototype called Collateral that listens in to conversations and provokes the group in real time with provocative questions and imagery. This real time, visual intervention shows up on screens in the room and has a powerful effect on group conversations and dynamics.

Process

REAL-TIME, DATA VISUALIZATION, PERFORMANCE
Real-time Data Visualization
SOSO started as a multimedia performance group doing real-time remixing and data visualization of live media streams. Our live Presidential Debate remixes showed a new experiential paradigm for data. For the last twenty years, we have continued to explore and expand the thread of real-time information in our practice, integrating AI and unlocking new experience.
Research

WELL-BEING, CONNECTION, HEALTHCARE
Digital Experience Innovation for Healthcare
Speculative digital experience for well-being in healthcare
Our team is engaged in an ongoing research and design project that draws on our unique approach to digital experience to develop new solutions for the biggest challenges facing healthcare today. The project brings together healthcare professionals and administrators, healthcare architects and designers, and a deep well of creativity and technical IP around digital experience.

Proposal

MUSIC, VIBROTACTILE, MULTISENSORY
Multiverse
Multi-sensory theater concept
For decades we have experimented with experiences integrating sound and tactile vibrations. In collaboration with Gershon Dublon, we developed a multi-sensory theater concept that maps the live sound of a performer onto the bodies of both the audience and performers in real time, creating a shared resonant space and a new level of intimacy between performer, audience, and music.

Prototype

AI, DESIGN TOOLS, CREATIVITY
Multiplexer
An AI design tool for creative concept pitching
Rendering concepts is time consuming and costly for design agencies. We built Multiplixer to mimic our own creative process, in which we naturally riff off ideas to create variations. The tool takes in a seed concept illustration we created, along with a design intent, and outputs a contact sheet of increasingly divergent visual variations on the concept.