About us

SOSO is a design & technology studio that unlocks human potential by merging digital & physical experience. Founded at MIT, we operate at the intersection of architecture, design, & technology. Our approach is driven by a core belief: technology should strengthen human connection, not replace it. We design systems that listen & respond, turning ordinary environments into dynamic ecosystems where communities & well-being flourish.

Our Perspective

As designers & technologists, we bring a unique perspective that bridges the gap between what's technically possible & what's humanly valuable.

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Experience is the gateway to a better future.

When you show people a vision of a brighter future, you create the conditions for that future to become reality. Our work embodies hopeful visions and makes them tangible.

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Great conversations start with listening.

In an age of constant broadcasting, true connection emerges when we pause to listen first. Spaces that gather and respond to their communities create dialogues that reveal collective wisdom that traditional displays cannot access.

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Design is for the whole body 
and every body.

Experiential design should engage all senses and all types of bodies. Well-being is multidimensional and embodied—so are the experiences that enrich diverse lives.


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Every space transcends its boundaries.

Digital and physical are threads in a single fabric of experience. Every space is hybrid, weaving virtual and tactile. We consider both in-person and remote qualities of each experience.


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Technology can be a catalyst for connection

Digital experience design offers exciting new opportunities to create spaces that support connection between people and with themselves.

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AI For Human Flourishing

At SOSO, we see artificial intelligence not as a replacement for human interaction, but as a tool to enhance it. AI enables us to deliver:

  • Personalized experiences that adapt to individual needs and preferences
  • Accessible environments that serve diverse audiences with different abilities
  • Community intelligence that reflects collective wisdom and shared values
  • Evolving content that remains fresh and relevant over time
  • A shared sense of wonder that builds connection
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