MFA Digital Signage System

Dynamic branded signage delivers key information to museum visitors in style.

Boston Museum of Fine Arts

Small Design

Software Development

During our tenure at Small Design Firm, we created a collection of digital signs for the Museum of Fine Arts in Boston. The signs present visitors to the museum with a dramatic preview of current exhibitions and collections, as well as information including the day's event schedule and ticket prices. Exhibitions and events are announced with dramatic animations of images and color, inspired by the letter forms of the museum’s logo.

We designed a system that simplifies the job of maintaining the signs for the museum. All content is automatically pulled from the museum’s website and formatted to fit the form factor of each screen. The museum’s staff uses a simple interface to choose unique images and colors for each exhibition, keeping the signs looking fresh.

Dynamic signage welcomes visitors to the museum.
The welcome sign gives visitors a preview of current exhibitions.
Animated graphics engage visitors in the ticket queue.
The signs communicate useful information and build excitement.
The images and colors are always changing.
The ticket signage provides pricing information and displays current art on view.
Dramatic animations of color and imagery periodically take over the sign.
The long form factor creates a cinematic stage for the museum's artworks.
Press & Accolades
“The spacious room features a five-terminal ticket desk over which flat-panel LCD screens offer information about admission, exhibitions, Museum hours, and tickets.”
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