Who's Gonna Win  
Sosolimited is an interactive design studio.
We create unique digital experiences with a focus on live data and dynamic content.
CSIS Data Chandelier  
We build striking installations that make people stop and take notice.
iHeartRadio Theater  
We develop experiences that people want to share.
Energy of the Nation  
We power social media campaigns, where live analytics are presented on a massive scale.
ReConstitution 2012  
We empower viewers to tap into large streams of data and find the stories that are important to them.
Patterned by Nature  
We design one-of-a-kind objects that tell our clients’ stories in compelling ways.
IBM Think Exhibit  
We make cutting-edge technology human and intuitive.
ReConstitution 2008  
We transform live media to provide insights in real time.
We imagine new and surprising experiences made possible by digital technologies.
We develop work for a variety of mediums, from sculpture to website.
Ascenders & Descenders  
We're artists, designers, developers, makers, and producers.
Set Top Box  
We operate at the boundaries of art, design, information, and experience.
Monumental Activations

Who's Gonna Win

Twitter + Super Bowl + Empire State Building

For Super Bowl XLVIII, Sosolimited partnered with Wasserman Media Group and Verizon to build the first social-media driven lightshow on the Empire State Building. 

The week of the Super Bowl, our system captured 7.5 million tweets mentioning the Broncos and Seahawks. By analyzing each tweet with a custom version of the SentiStrength algorithm, we were able to measure fan sentiment around each team. 

From 6 to 7 pm each night, we would transform this fan battle into a live lightshow on the Empire State Building. We worked with esteemed lighting designer Mark Brickman to drive a live visualization on the building facade. When the final vote was tallied at 7pm, the team with the most confident fan base would light up the skyline in their team colors for the rest of the night.

The campaign was a massive success for Verizon. 450,000 tweets included #WhosGonnaWin, making it one the most high-impact social media activations around the game.


Joe Gallo

Social Media Analytics
Data Visualization
Design and Art Direction
Software Development
Related Projects
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For the 2012 London Olympics, we teamed up with Ignite to measure Twitter sentiment around the games and transform that data into a daily light show on the London Eye.