Samsung NEXT Interactive

Inviting people to solve problems through innovation.

Client
Samsung NEXT

Services
Creative Direction
Design & User Experience
Software Development
Project Management

We helped Samsung NEXT launch their new brand with a traveling interactive for CES and SXSW. The piece used entertaining trivia questions built around a call to solve the world’s biggest problems through innovation.

The interactive highlighted Samsung NEXT's areas of development and expertise, in fields including artificial intelligence, mobility, and virtual reality. It incorporated live social media feeds to tap into the ongoing conversation around these topics.

The interactive activated Samsung NEXT’s event spaces, pulled people into the conversation, and put their new visual identity into action.

The interactive activated Samsung NEXT's event spaces at CES.
Witty, entertaining trivia questions call users to solve problems through innovation.
Bringing Samsung NEXT's new visual identity to life on the Vegas strip.
The interactive highlighted Samsung NEXT's areas of development and expertise.
Bold animated transitions put the new Samsung logo in motion.
Social media feeds to tap into the ongoing conversation around innovation.
Press & Accolades
To coincide with the launch of the Fund, Samsung NEXT unveiled its rebrand – to simplify its identity and clarify its vision...
Related Projects