Samsung NEXT Interactive

Inviting people to solve problems through innovation.

We helped Samsung NEXT launch their new brand with a traveling interactive for CES and SXSW. The piece used entertaining trivia questions built around a call to solve the world’s biggest problems through innovation.

The interactive highlighted Samsung NEXT's areas of development and expertise, in fields including artificial intelligence, mobility, and virtual reality. It incorporated live social media feeds to tap into the ongoing conversation around these topics.

The interactive activated Samsung NEXT’s event spaces, pulled people into the conversation, and put their new visual identity into action.


Samsung NEXT


Creative Direction

Design & User Experience

Software Development

Project Management

Bold animated transitions put the new Samsung logo in motion.

Designed, developed, and launched in less than a month for Consumer Electronics Show & South by Southwest

Related Projects