We helped Samsung NEXT launch their new brand with a traveling interactive for CES and SXSW. The piece used entertaining trivia questions built around a call to solve the world’s biggest problems through innovation.
The interactive highlighted Samsung NEXT's areas of development and expertise, in fields including artificial intelligence, mobility, and virtual reality. It incorporated live social media feeds to tap into the ongoing conversation around these topics.
The interactive activated Samsung NEXT’s event spaces, pulled people into the conversation, and put their new visual identity into action.