MCASD Digital Signage
SOSO created dynamic digital signage for MCASD that elegantly displays exhibitions, events, and visitor info
At the entrance of MCASD's freshly redesigned campus in La Jolla, CA elegant digital signage transforms the visitor welcome experience into a dynamic work of art. The installation weaves essential museum information—exhibitions, events, hours, and admission details—into an ever-evolving canvas of motion and color that reflects MCASD's vibrant visual identity.
The visuals directly integrate with MCASD's website content management system to maintain fresh, accurate content without additional administrative burden. This living digital canvas serves as both a practical wayfinding tool and an artistic statement that sets the tone for visitors' museum experience, embodying MCASD's commitment to making contemporary art accessible and engaging.
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