Design Census 2017

Helping the design community grasp the complex economic, social, and cultural factors shaping the industry.

Client
Google
AIGA

Collaborators
Bressler Group

Services
Data Analytics
Design & User Experience
Data Visualization
Project Management

Sosolimited partnered with AIGA and Google Design to launch the second annual Design Census, an initiative that helps the design community grasp the complex economic, social, and cultural factors shaping the design practice today.

Driven by the goal of increasing survey participation and generating more value for the design community, we started with the 2016 Design Census and identified ways in which the experience could be improved.  

A key strategy was streamlining the survey experience. We removed roadblocks that hindered survey-takers from reaching the end, and pared down the total number of questions to include the most relevant ones. In addition to revamping the survey, we refreshed the Design Census identity, giving it a friendlier look while preserving brand recognition.

The new census design resulted in over 13,000 survey completions, an increase of more than 30% from the previous year. The higher number of participants helped us gather a robust dataset, which we visualized and mined for valuable insights into the current state of design.

We streamlined the Design Census and made it accessible on the go.
The survey resulted in a robust dataset, which we visualized and mined for valuable insights.
We refreshed the Design Census identity, giving it a friendlier look while preserving brand recognition.
Information from the Design Census empowers the design community to take charge of its professional development.
The new census design resulted in over 13,000 survey completions, an increase of more than 30% from the previous year.
The Design Census launched in three different phases.
We removed roadblocks that hindered survey-takers from reaching the end and pared down the total number of questions to include the most relevant ones.
We measured and motivated survey participation with an animated meter.
The results of the Design Census were visualized through simple animated charts.
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