Design Census 2017

Helping the design community grasp the complex economic, social, and cultural factors shaping the industry.

Sosolimited partnered with AIGA and Google Design to launch the second annual Design Census, an initiative that helps the design community grasp the complex economic, social, and cultural factors shaping the design practice today.

Driven by the goal of increasing survey participation and generating more value for the design community, we started with the 2016 Design Census and identified ways in which the experience could be improved.  

A key strategy was streamlining the survey experience. We removed roadblocks that hindered survey-takers from reaching the end, and pared down the total number of questions to include the most relevant ones. In addition to revamping the survey, we refreshed the Design Census identity, giving it a friendlier look while preserving brand recognition.

The new census design resulted in over 13,000 survey completions, an increase of more than 30% from the previous year. The higher number of participants helped us gather a robust dataset, which we visualized and mined for valuable insights into the current state of design.

Client

Google

AIGA



Collaborators

Bressler Group



Services

Data Analytics

Design & User Experience

Data Visualization

Project Management


We refreshed the Design Census identity, giving it a friendlier look while preserving brand recognition.
The Design Census launched in three different phases.
We measured and motivated survey participation with an animated meter.
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